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The PLATINUM difference

Conventional complete dry food

With traditional complete dry dog food, the proteins usually come from a small proportion of meat meal and mainly from cereals and cereal by-products. When water has been added, the food pulp consisting of these components is heated to a high temperature and pressed into croquettes under high pressure. Each individual croquette is coated in a layer of starch that has to be broken down in the dog’s stomach first. The residual moisture is approx. 8 %.

Anything but dry

Since PLATINUM is cooked in its own meat juices and is dried at room temperature, it has a higher moisture content than traditional dry food.

With 18 % residual moisture, purely consisting of meat juices, PLATINUM is anything but dry. That makes an important contribution to the taste experience. Our customers even say that PLATINUM is the juicy dry food.


PLATINUM takes a very different approach

We are the only manufacturer in the world to use over 70 % fresh meat, and can prove it ! Ingredients that are easy to digest are added, such as Rice, maize and/or potatoe, as well as cold-pressed oils, herbs, minerals and vitamins.

And: we are the only manufacturer to cook these ingredients in their own juices, without adding water, to preserve their nutritional value. That’s how PLATINUM maintains its high quality.

The PLATINUM recipe

70 % fresh meat, gentle cooking method, high-quality ingredients – discover the recipe and preparation method that makes PLATINUM unique.

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